Allow me to introduce you to Sigal Sasson. She is one of the most talented women I know of.
Sigal Sasson is the
designer and co-owner of RUG-ART. If you are in the market for a rug for yourself or a client you must visit the website for Rug-Art.
Her company is represented in showrooms nationwide and internationally. They offer most sizes and also completely customized rug options for clients. These designs are in many gorgeous residences as well as luxury hotels around the world.
She is the youngest of eleven children and her heritage has strong Moroccan roots. Sigal is a multi-talented artist, scientific
illustrator, Venetian plasterer, photographer, interior designer, artistic cook,
recipe inventor, wife and mother.
In addition she volunteers at a local
public school with no arts programs and teaches art to the students. She
considers this an honor as she is sharing her knowledge with young minds hungry
When you visit her websites and blogs you will see the passion she has for her designs for RUG-ART, her own artwork, superb recipes and photography of food, travel, and inspirations.
1) Sigal, would you take us back to when it all began? I understand you have a very gifted family. Where did you spend most of your childhood?
Thanks. I grew up in Israel, the youngest of eleven brothers and sisters, large family with strong
Moroccan roots. Most of the time I spend my childhood with my parents whom I learned from a lot, watching my father at work designing and making women shoes
with his own hands, or watching my mom cook or help her in the kitchen,
something I wasn't always happy to do but I learned a lot. she would whip up
scrumptious meals for the whole family in no time and the amazing thing was,
that it looked effortless every time, much the same way she would design and
re-decorate the house. Or traveling with my family, we would go camping quite a
lot and I think as a child I have slept in tents more than any one else I know.
2) Tell us about your passions for art, food & design?
I'm a woman of many moods.
My passions are all connected and one is an extension of the other. I recall
watching my mom, as a child, re-arranging and re-decorating our house quite
often so it opened my eyes to this new world, I would do the same in my own
room. I even built my own desk and hutch from scraps of wood I found in my
parents backyard, I was only nine. I love drawing, there's something soulful
about pencil sketches and as a child my dad would load my room with art supplies
to keep me busy. Designing rugs and carpets is like a breath of fresh air when I'm in my studio. I design, sketch, draw, paint, color, photograph. It's about
the process and discoveries that come along the way through my travels,
inspirations, personal experience and being surrounded by creative and
supportive people. Food is no different. It should leave a good taste not only
in your mouth but in your experience. I cook because I love to entertain and
create unforgettable dinner experience with my own two hands and music always
gets me going. I love doing all of these, it feed my soul and being able to
express all that personally and professionally is a blessing. There isn't a dull moment.
3)When I gaze at your rug designs I am so enthralled with their beauty and the process of weaving them. What do you think makes them so distinctive? Who is your customer?
Thank you. Every design in
our collection has a story and I focus on designing each rug like it was a work
of art to be viewed by the world. They convey adventurous contemporary artistic
vibe, layered textures and unusual color combinations, sometimes based on my
personal experience and feelings. Our rugs are created from the bottom up in the
process of weaving and from a design point of view. i like to coordinate the
design with the weaving technique to enable us to produce an unusual piece for
the floor or to hang on a wall. I love to design rugs for clients, they have the
power to make a room sing. I suggest my clients to design a room from the ground
up because it's a good source to pull color from, texture, mood, the difference
it can make in a space is astounding. We work side by side with our skilled
adult weavers, I admire them for their patience and dedication. We work with
countless Interior designers and architects here and abroad, as well as high
profile TV personalities, customers know that when they look for high quality
rugs with socially responsible construction, gorgeous designs and dedicated team
approach, they come to RUG ART International to find the rug for them
4) You and your husband Vidal Sasson are both married and partners in the Rugart International. This has been a very successful venture, with designs, sizes, and materials made to a customer’s desire.
Vidal and I are working together since the day we arrived
to the United States, twenty something years ago and sometimes it's not a walk
in the park, but we know each other well, we both have strong personalities and
respect each other's knowledge and experience, which contribute to the company's
success. We specialize in custom design and our rugs are made to order.
Collaborating with a client and customizing a rug from scratch is one of our
favorite things to work on, after all, it's an integral part of interior design
and product development, we love to take part in the process. The opportunity to
customize a rug for a client is refreshing, it's the ultimate way to define a
space. We listen to the client, get to know him or her, brain storm ideas, try
out sketches, colors and fibers and brew one-of-a kind design that results in a
perfect rug for the perfect owner. It's a creative and rewarding process we all
enjoy doing including the client.
You can check our re-designed website here www.rug-art.net
5) As an artist, what is your genre and methodology? Does your art inspire your unique rug designs or where do you find inspiration?
I love chic, contemporary, feminine, sometimes bold mixed with vintage. Most
times inspiration comes easy but to keep details from getting lost i keep a
"what if" notes about an idea when it pops, or sometimes i make lots of
revisions. i draw sketches, take a photo and mark what draws my eye. I take my
time and keep myself loose, I make a mess, I listen to my instincts and my
music. Some of the art I make inspire my rug designs and some inspirations come
"from the back door", for example, I could paint a portrait of a beautiful maid,
like my oil painting "girl with a pearl earring", which made me think about its
origin (a.k.a Amsterdam), which led me wonder about Amsterdam being famous for
its magnificent flowers. Those thoughts inspired me to come up with a new line
for my botanical rug designs. The process surprises me
sometimes. www.sigalsasson.com (blog)
6) Your site “Sense of Hummus” is also incredible. You share scrumptious recipes; take us through your kitchen remodel and much, much more. Sigal, how DO you do it all?
I keep a framed quote in my powder room that says: "We
don't stop playing because we get old. We get old because we stop playing". My
passions keep me going because I get a lot of joy doing them, I breath my
passions, they become play. If I think everything I do is a chore I'll never be
happy. I can work in my studio for 8 or so hours, think of a new recipe and plan
to cook the same evening, including shots, then plan what to write about it,
while still figuring out what will be my next painting subject, not to mention
taking care of the house and kids and volunteer, you know, life. It's how my
mind rolls I can't help it. I know it's a lot that sometimes I feel like a
my food blog: http://sigalsasson.wordpress.com/
7) Who has inspired or mentored you to move forward and do all of these incredible things.
I want to give credit to my husband Vidal, who supports and encourages me to pursue my passions since day one. Still, sometimes he
still treats me like I just started but it's a good thing.
My mother, who raised eleven children, kept us clean and
well dressed, worked full time and still managed to look like a super model. I
have no excuses.
8) What is next for Sigal? Do you have a special project in the works?
Our NY showroom is expanding and we are thrilled about that. Customers can come and wash their eyes with all of our rugs and designs on display and lots of new samples and patterns. I'm beginning to work on a book that will feature my work like rugs, designs, inspiration, art. It's going to be fantastic I can't wait. There are good things happening this year that it's a little overwhelming, but it's all good and can't wait to share it when time comes.
Sigal I will be so excited for your new book project to come to fruition and would love to review it!
|Calabasas Rug Illustration.|
|Datura Scientific Illustration|
8) Lastly, Sigal what words of advice do you have for the beginning entrepreneur?
Don't be afraid to pursue your passions. Go for it with everything you've got.
Thank you so much Sigal for participating in The 2013 Artists and Entrepreneurs Series
Dear Friends and Followers
Thank you for supporting the Arts
Please leave a message for this most inspiring woman, Sigal Sasson!
Art by Karena
Images Courtesy of Sigal Sasson